Making the Business Case for Intelligent Content
Authored by Mark Lewis with Steve O’Sullivan of Caliper Content Services.
This upcoming book details which business goals can be addressed by intelligent content and provides a template and guidance for writing a business case for an intelligent content solution. You must prove the business case to executives so that you can purchase your solution and achieve those goals.
The methodology described in this book is used by Caliper Content Services to develop business cases that prove the value and ROI of the proposed intelligent content solution.
DITA Metrics 101
Authored by Mark Lewis of Caliper Content Services.
The methodology described in this book is used by Caliper Content Services to develop business cases that convince executives to purchase intelligent content solutions.
You’ve probably read articles or papers that proclaim the benefits of moving your content to DITA: accuracy, consistency, increased productivity, reduced authoring times, etc.
But you need to know by how much. How much savings? How much increased productivity? How much for YOUR project, YOUR content? Because yours is different from everyone else’s. What is your project going to cost with DITA and content reuse?
And if you’re currently using or recently implemented DITA, how do you track the success of the project?
Contributing Author
DITA 101 Second Edition by The Rockley Group.
The Language of Content Strategy
The Language of Technical Comunication
Technical Reviewer
Managing Enterprise Content Second Edition
Intelligent Content: A Primer Language of Content Strategy
Global Content Strategy: A Primer
Blog Posts
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Alignment
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Blog Introduction
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Learning to Manage Your Content
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Authors Must Be Multi-lingual or Fail
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DITA Metrics: Savings Trends with Reusable Master Topics
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Presentations
We’ve presented at many international content conferences including:
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Content Marketing World
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DITA North America
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CIDM Best Practices
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Intelligent Content Conference
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Localization World
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Adobe Day
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Society for Technical Communication Summit
Here are a few of those presentations:
The Value of DITA: Beyond Metrics
With Steve O’Sullivan, Mark Lewis and Scott Abel
Selling to Executives
With Steve O’Sullivan, Mark Lewis, Joe Gelb and Scott Abel
Making a Connection Between Technical Documentation and Sales
With Megan Gilhooly and Scott Abel
The Future of Technical Communication
STC Roundtable with Scott Abel, Alan Porter, Marta Rauch and Jeremy Lowell
DITA Satisfaction Survey
With Rob Hanna (Precision Content) and Keith Schengili-Roberts (IXIASOFT)
The ROI of Intelligent Content
At The Content Wrangler Virtual Summit
Metrics for the Content Carpenter
At Adobe Day
Content Engineering and the Internet of Smart Things
At Intelligent Content Conference
Examining the Internet of Things
Interview with Cruce Saunders
Supporting the Business Plan
At LavaCon
Understanding Objects
An introduction to object-oriented design for content developers.
John O’Gormon: “Probably the best exposition of the OO (object oriented) concepts and their application to the structures in content management I’ve ever read.”
White Papers
White papers on content metrics, reuse methodologies and more.
DITA Metrics: Cost Metrics
By Mark A. Lewis
→ View Full Document
Resources at OASIS
→ View Full Document
DITA Metrics: ROI and Case Study of Quark XML Author Documentation
By Mark A. Lewis
→ View Full Document
Reuse Strategy and Savings Trend With Warehouse Topics Similarities and Savings for Conrefs and Translation
→ View Full Document
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About Us
Caliper Content Services is an intelligent content consultancy.
We have 15+ years of experience solving content problems in a variety of industries: Financial, Life Sciences, Oil and Gas, Airlines, Government, Insurance, Sports and Curriculum.
Our Services
We take an engineering approach that is based on the best practices of software engineering developed over the past 30 years. We take this approach to design new content solutions, repair existing solutions, and design metrics and business cases.
What We Do
We work with organizations to identify goals that are not being met because of content problems.
Then we design intelligent content solutions and content strategies that solve those problems.